Relynn_
Relynn is a fashion brand that specialises in formal clothing for its client base(predominantly female). Our job was to create a brand identity that was sophisticated enough to match the brand which could be versatile in its application on various touch points.
Sketches_
The main consideration during the sketching phase was to decide whether to go for an icon or a wordmark logo. With a bit of exploration, the wordmark logo seemed the most appropriate route to take. With a bit of tweaking from the original sketch, we were able to come up with a primary and secondary logo depending on the space available for the logo display.
